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Digital audit · opportunity · 360 degree growth plan

AKIJ Mediplex is already present.
Now the digital system needs to work harder.

A 30 day view of the current social footprint, website health, search visibility and content signals, followed by a clear plan for how Vynzo Media can help AKIJ Mediplex become easier to discover, easier to trust and easier to choose.

Social auditSEO and AEOContent systemPaid growthPR and campaignsMeasurement
Digital patient journeyAttention should move into search, trust and action.
Discovery
EngineSearch · Social · Local · Trust
Facebook1,701
SEO issues66
LinkedIn reach8,513
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01 · Executive view

The brand has activity. The opportunity is to turn that activity into a connected patient discovery system.

Facebook
437

Total engagement across 15 posts

Average engagement is 29. People led content produces clear response in the reviewed sample.

Instagram
8

Followers despite 14 organic posts

Posting exists, but the platform is not yet functioning as a discovery channel.

LinkedIn
8,513

Estimated reach in the audit period

LinkedIn is the strongest current authority channel and has room to become a deliberate corporate healthcare platform.

Search visibility
Low

Third party tools show limited measurable organic visibility

The exact numbers disagree, which makes verified first party measurement the first foundation task.

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02 · Public brand foundation

The website already communicates the right building blocks. They need stronger discovery around them.

Your Health, Our Priority

AKIJ Mediplex presents itself as a healthcare destination for appointments, tests, online reports, specialist discovery, health packages and home collection. The public promise is already patient friendly.

Find Doctor

The site already encourages specialist discovery and appointment intent.

1000+ Tests

The test directory creates a strong base for high intent search content.

Health Packages

Packages can become dedicated search and campaign landing experiences.

Home Collection

Convenience is a powerful conversion message that deserves more visibility.

The gap is not brand existence.

01

Search demand is not being captured consistently

Patients search by need, test, specialty, symptom, location, trust and convenience. The site and content system need to match those journeys.

02

Social channels are being used too similarly

Facebook, Instagram and LinkedIn need different roles, formats and success metrics.

03

Measurement needs one verified baseline

Conflicting third party numbers should be reconciled through Google Search Console and GA4 before long term targets are locked.

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03 · Facebook audit

Facebook has meaningful activity, but the content mix is still dominated by announcements.

f
Facebook30 day audit
Current base
Total followers1,701
Total posts15
Total engagement437
Average engagement 29

The sample shows that human faces, leadership welcomes and doctor introductions attract visible reaction.

What is working

People

Recognisable faces create attention

Leadership and doctor content is easier for audiences to connect with than purely institutional artwork.

Trust

Doctor introductions can travel farther

The Dr. Tania Sultana post shows a much stronger share signal than the reviewed management welcome posts.

What should change

Mix

Move from announcement led to patient led

Add symptoms, tests, doctor guidance, service education, home collection, branch convenience and appointment focused content.

Format

Build recurring series

Repeated recognisable formats make the page easier to follow and easier to remember.

Source: AKIJ Mediplex 30 Days Facebook Page Audit supplied for this review.

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04 · Facebook content evidence

The reviewed posts show a simple pattern: people notice people.

Vynzo recommendation

Keep human content, but shift it from simple welcome artwork into short stories, specialist value, patient questions, doctor video, service relevance and clear appointment pathways.

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05 · Instagram audit

Fourteen posts are being published. The issue is not posting frequency. The issue is discovery.

Followers
8

Down 83.33%

The current follower base is too small for a healthcare brand with wider ambitions.

Organic posts
14

Down 6.67%

There is enough publishing activity to prove that consistency alone will not solve reach.

Average engagement rate
0

Down 100%

The format and discovery model need to change.

Organic posts reach
242

Down 22.93%

Current creative is not building enough distribution.

Average reach
17

Down 17.42%

The platform needs reels, stronger hooks, doctor presence and repeatable formats.

Direction
Rebuild

Instagram as a discovery channel

Short form video, patient friendly education, doctor faces and visual storytelling should become the core.

Source: Instagram analytics captures included in the supplied 30 day audit.

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06 · Instagram content review

The feed is visually active, but much of the content still behaves like a Facebook publishing destination.

Instagram grid
Current sample

Awareness days, MoU posts, welcome creatives and institutional communication dominate the reviewed grid.

What Instagram needs instead

Reels

Doctor led video

20 to 40 second answers, symptoms, common questions and quick test guidance.

Series

Repeatable visual formats

One question, one answer, one specialist, one service, one clear action.

Trust

Real spaces and real people

Doctors, technicians, reception flow, home collection and real branch experience can make the brand feel tangible.

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07 · LinkedIn audit

LinkedIn is currently the strongest authority channel in the mix.

Followers
1,817

Up 0.55%

A meaningful base for corporate credibility and employer brand.

Total posts
14

Down 22.22%

Fewer posts did not prevent stronger reach and engagement.

Estimated reach
8,513

Up 66.89%

Reach is moving in the right direction.

Average estimated reach
976

Up 114.57%

Each post is reaching more people on average.

Total engagement
353

Up 75.62%

Engagement volume is improving.

Average engagement
25

Up 125.8%

The platform has momentum worth building on.

Follower engagement rate
1.388%

Up 124.56%

A strong relative improvement in the audit period.

Reach engagement rate
2.539%

Up 1.75% · impression rate 1.6% up 1.73%

LinkedIn can become the home for leadership, medical authority, partnerships and institutional credibility.

Source: LinkedIn analytics captures supplied in the audit. Average engagement without clicks is shown as 25.2 in the source view.

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08 · Cross channel diagnosis

The channels are not equally weak. They simply need different jobs.

Facebook

Community and patient education

Keep the human response advantage, then add education, care pathways, service utility and action.

Instagram

Discovery and short form storytelling

Rebuild around reels, specialists, visual explainers and consistent creative series.

LinkedIn

Authority and institutional credibility

Leadership, partnerships, medical expertise, corporate health, employer brand and milestone communication.

The same post should not do the same job everywhere.

Vynzo would create one central content system, then adapt the format, hook, length and objective to the role of each platform.

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09 · SEO audit · site health

The supplied site audit shows a workable foundation with clear technical and content issues to fix.

AKIJ Mediplex Site HealthDesigned from the supplied audit capture
On page SEO score70Medium
SEO issues discovered66Action required
Organic keywords5Up 66.7% in the supplied view
Organic traffic114Up 1.8% in the supplied view
Domain authority9Audit tool view
Referring domains60Backlink overview
Backlinks66Current audit view
Estimated value$1.02Current estimate

Source: supplied website SEO audit capture. The figures above are reconstructed into this presentation and the original screenshot is intentionally not used.

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10 · SEO audit · crawl health

The crawl shows a small site with a manageable list of issues that should be fixed before scaling search content.

Pages CrawledRebuilt from the supplied crawl summary
Pages crawled38Total reviewed
Successful34Healthy responses
Redirected1Review route
Broken0No broken pages in this view
Blocked3Needs index review
Crawl readout: the site is relatively small and the technical clean up is manageable. Most crawled pages respond successfully.

Source: supplied crawl audit capture. The original screenshot has been converted into an interactive presentation view.

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11 · SEO audit · desktop performance

Desktop performance is healthy. That gives the team a strong base to protect.

Desktop load time1.27s

Marked great in the supplied audit. The benchmark note says ideal is below 2.5 seconds.

Desktop interactivity133.50ms

Marked great. The benchmark note identifies an ideal experience below 200 milliseconds.

Desktop visual stability0.00

Marked great. Layout stability is not the main issue in the reviewed sample.

Protect what already works.

Vynzo would avoid unnecessary technical changes that damage strong desktop performance while fixing the areas that actually limit discovery and mobile experience.

Source: supplied site speed audit capture. Recreated as a presentation dashboard.

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12 · SEO audit · mobile performance

Mobile load time is the clear performance bottleneck.

Mobile load time4.38s

Marked poor in the audit. This is the performance issue most likely to create friction in a patient journey.

Mobile interactivity170.50ms

Marked great. Interaction latency itself is not the major problem.

Mobile visual stability0.01

Marked great. The main priority is faster mobile loading without breaking stability.

Why this matters for AKIJ Mediplex

Patients often arrive from mobile search, social, maps and messaging. A slower load experience adds friction exactly where conversion intent is strongest.

Source: supplied mobile site speed audit capture. Recreated as a presentation dashboard.

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13 · Search authority · Ahrefs view

The Ahrefs capture shows almost no measurable search or AI visibility in the selected view.

Ahrefs Domain OverviewAudit capture supplied for this review
Domain Rating0Down 4.7
URL Rating5Low authority signal
Organic keywords0Selected view
Organic traffic0Selected view
Paid keywords0No backup paid layer shown
Paid traffic0No paid visibility shown
Important context: the supplied Ahrefs view was filtered to the United States, so the zero keyword result may understate visibility in Bangladesh.

Source: Ahrefs audit capture. The supplied view was set to the United States, so the zero keyword result may be understated for Bangladesh.

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14 · Search authority · Semrush view

Semrush tells a slightly different story, but the conclusion is still the same: measurable visibility is very limited.

Semrush Domain OverviewCaptured 15 September 2026
Authority Score2Very low authority
Organic traffic0Desktop view
Organic keywords1One ranking keyword shown
Paid traffic0No paid visibility
Paid keywords0No paid keyword layer shown
SEO readout: Semrush also shows very limited measurable search visibility in the captured desktop view.

Source: Semrush domain overview capture supplied in the audit. The source report notes that the view is desktop only.

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15 · The data does not fully agree

That is not a reason to ignore the audit. It is a reason to establish one verified baseline.

Ahrefs view

Organic traffic0
Organic keywords0
Backlinks403
Referring domains359

Semrush view

Organic traffic0
Organic keywords1
Backlinks164
Referring domains114
3.1× domain count gap

Ahrefs and Semrush disagree materially on referring domains. Link health should be verified before conclusions are locked.

Wrong geo filter in Ahrefs

The supplied Ahrefs capture is set to the United States rather than Bangladesh.

Verify with first party data

Google Search Console and GA4 should become the baseline for real traffic, query and conversion reporting.

Source: supplied audit summary and both third party tool captures.

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16 · Link profile

Links increased in the recent view, yet authority fell and a large portion of historical link equity disappeared.

Live versus all time

Live backlinks
403
All time backlinks
596
Live referring domains
359
All time referring domains
525
About 32% loss

The audit summary records 193 fewer live backlinks than all time and 166 fewer live referring domains than all time.

What Vynzo would verify

01

Link quality

The report notes that backlinks rose by 44 and referring domains by 27 while DR fell 4.7. That pattern deserves a quality review rather than an automatic conclusion.

02

Lost equity

Identify which high value links disappeared and whether redirects, moved pages or deleted pages caused avoidable loss.

03

Healthcare authority

Build a cleaner editorial and local trust profile through credible healthcare, partner, community and media mentions.

Source: Ahrefs figures and audit summary supplied for this review.

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18 · Local SEO

For healthcare, nearby intent can become one of the most valuable discovery layers.

1

Google Business Profile

Keep service categories, hours, phone details, photos, posts, review response and appointment pathways current and consistent.

2

Branch landing pages

Each active location should have a useful page with address, services, doctors, opening information, maps and conversion actions.

3

Local content

Create location relevant pages and articles around tests, specialties, convenience and nearby care intent.

4

Review system

Build a structured process for requesting, monitoring and responding to patient reviews with appropriate care and privacy.

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19 · AEO and AI visibility

The current audit shows almost no AI answer visibility. The solution begins with authoritative, structured healthcare content.

Q

Question led content

Build clear answers around symptoms, tests, preparation, specialties, appointment needs and patient concerns.

D

Doctor authority

Use specialist credentials, medically reviewed content and clear expert attribution.

S

Structured data

Apply relevant schema, service information, doctor entities, FAQs and consistent organisation details.

C

Citable answers

Publish concise factual sections that search engines and AI systems can understand and reference more easily.

Audit signal: Ahrefs shows 0 responses across 6 AI platforms. Semrush shows 0 mentions and 1 page cited by ChatGPT.

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20 · Content operating system

The goal is not more random content. The goal is a repeatable healthcare publishing system.

Doctor

Ask the specialist

Short questions, common symptoms, when to seek care, what to expect and specialist introductions.

Tests

Know your test

What the test checks, preparation, timing, common questions and when it may be recommended.

Patient journey

From question to action

Simple flows that explain who to see, what to bring, where to go and how to book.

Service

Home collection

Explain convenience, process, trust, safety and how to arrange service.

Trust

Inside AKIJ Mediplex

Real doctors, technicians, facilities, diagnostic equipment and care teams.

Awareness

Health calendar with purpose

Use observance days only when AKIJ can add practical education, expertise or community relevance.

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21 · Brand and creative system

Every touchpoint should feel recognisably AKIJ Mediplex before the logo is even noticed.

Visual language

A cleaner medical design system using AKIJ blue and aqua, strong typography, clearer hierarchy, real people and more whitespace.

Motion language

Subtle motion graphics, kinetic text, doctor quote clips, test explainers and platform specific reel templates.

Messaging language

Simple, calm, credible and patient friendly. Medical information should feel useful, not promotional.

Vynzo role

Create the strategy, templates, copy system, motion language, campaign concepts and quality control that make every channel feel connected without making every channel look identical.

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22 · Paid growth and conversion

Paid media should support patient intent, not simply boost posts.

G

Google Search

High intent test, specialist, package, home collection and brand defence campaigns linked to useful landing pages.

M

Meta campaigns

Awareness, doctor visibility, health education and remarketing built around content that already proves engagement.

C

Conversion tracking

Track calls, appointment actions, form completion, WhatsApp clicks where used, branch actions and key patient journeys.

L

Landing experience

Align ad promise, page message, mobile speed and next action so paid traffic does not leak after the click.

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23 · PR · ATL · BTL · campaigns

Vynzo can support more than digital execution when the campaign needs a wider market presence.

PR
PR and communications

Doctor joining news, healthcare milestones, partnerships, community initiatives, issue response planning and credible media communication.

ATL
ATL campaign support

Outdoor concepts, selected mass media planning, visual campaign systems and wider awareness assets when the objective requires reach.

BTL
BTL and on ground activation

Health awareness moments, corporate engagement, community activation, event support, branch level campaigns and patient education touchpoints.

One campaign thought. Many touchpoints.

Vynzo can start from the central campaign idea, then adapt it across digital, PR, outdoor, on ground, search, social and hospital communication so the audience receives one consistent story.

Important

Channels should only be activated when they fit the objective. A 360 degree capability does not mean every campaign needs every channel.

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24 · 90 day action plan

Start with the foundation, rebuild the system, then scale what proves value.

01

Foundation and verification

  • Connect Google Search Console and GA4
  • Confirm indexing, priority issues and mobile performance
  • Lock channel roles and content approval workflow
  • Map services, specialties, tests and patient search intent
  • Establish monthly reporting baseline
02

Build and publish

  • Launch channel specific content pillars
  • Create doctor led video and education series
  • Improve high intent service and specialty pages
  • Strengthen local search and branch discovery
  • Prepare paid campaigns and conversion tracking where approved
03

Scale and optimise

  • Expand winning formats and search topics
  • Build stronger authority and link signals
  • Use remarketing and high intent paid search where useful
  • Activate PR or campaign moments around real business priorities
  • Turn monthly learnings into the next growth cycle
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25 · Measurement framework

Management should be able to see what changed, why it changed and what Vynzo will do next.

Search visibilityQueries · clicks · pages

Google Search Console becomes the primary search truth.

Organic acquisitionTraffic · intent · action

Measure relevant sessions and patient journey behaviour in GA4.

Local discoveryMaps · calls · directions

Track Google Business Profile and branch discovery actions.

Social qualityReach · saves · shares

Move beyond follower counts and measure useful engagement.

Content performanceSeries · topic · format

Identify which doctors, subjects and formats create meaningful response.

Paid performanceLead · cost · conversion

Where paid media is activated, link spend to measurable patient actions.

AuthorityLinks · mentions · citations

Track relevant authority growth rather than raw backlink volume alone.

AI visibilityMentions · cited pages

Monitor whether credible AKIJ pages begin appearing in AI assisted answers.

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26 · Vynzo integrated marketing office

AKIJ Mediplex gets one coordinated marketing operation, not disconnected vendors.

Strategy LeadCentral coordination
Account and Brand Strategist

Planning, priorities, management communication, monthly direction and brand consistency.

Social and Content Strategist

Platform roles, calendars, copy, series design, community and content performance.

Creative and Motion Team

Design, motion graphics, visual systems, campaign assets and premium presentation quality.

SEO and AEO Specialist

Technical SEO, content architecture, local search, structured answers and AI visibility.

Paid Media Specialist

Google Search, Meta, remarketing, conversion structure and optimisation when activated.

PR and Communications

Media stories, announcements, issue response support and campaign communication.

Production and Content Crew

Photo, video, doctor shoots, reels, branch content and planned production days.

Web, CRO and Analytics

Landing pages, tracking, mobile experience, dashboards and conversion improvement.

Specialists are deployed according to the active scope. The strategy lead remains the central point of coordination so AKIJ does not need to manage every function separately.

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27 · Working rhythm

A clear operating rhythm keeps strategy, medical accuracy and execution moving together.

1

Plan

Monthly priorities, campaigns, services, doctor stories and search goals are agreed.

2

Collect

Vynzo gathers required information, doctor availability, brand material and approvals.

3

Create

Creative, copy, SEO, video, campaign and web work moves through specialist teams.

4

Approve

AKIJ retains authority over clinical, patient, doctor, brand sensitive and public communication.

5

Publish and learn

Results are monitored, reported and converted into the next action cycle.

Practical coordination

The Vynzo strategy lead can maintain regular management contact and coordinate required visits, shoots, approvals and clarifications while specialist execution continues through the wider team.

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28 · Governance and privacy

Healthcare marketing needs stronger control than ordinary brand marketing.

AKIJ Mediplex authority

  • Clinical claims, doctor information and medical content remain subject to AKIJ review.
  • Patient stories, patient images and identifiable information require appropriate permission and internal clearance.
  • Sensitive public communication, crisis response and issue handling should follow an agreed escalation route.
  • Budgets, major campaigns and public statements remain under AKIJ management authority.

Vynzo accountability

  • Vynzo manages day to day planning and execution within the agreed framework.
  • Drafts should move through a defined approval process before publication.
  • Third party audit data should be labelled clearly and verified against first party data where possible.
  • Monthly reporting should separate facts, interpretation and recommended next actions.
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29 · Closing

The opportunity is larger than an audit fix. It is a chance to build the full digital growth system around AKIJ Mediplex.

Discover

Be easier to find

Search, local visibility, AI answer readiness, useful content and high intent paid media.

Trust

Be easier to believe

Doctors, real people, strong creative, credible information and consistent patient communication.

Act

Be easier to choose

Appointment pathways, mobile experience, branch action, home collection and measurable conversion.

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Prepared for AKIJ Mediplex

Private strategic presentation prepared by Vynzo Media using the supplied 30 day social and search audit material together with a review of the current public AKIJ Mediplex website experience.

Vynzo Media · vynzo.ca

Confidentiality note

This document is intended for partnership discussion and internal review. Audit figures from third party platforms should be treated as directional until verified with AKIJ Mediplex first party analytics and search data.

Clinical, patient and brand sensitive communication remains subject to AKIJ Mediplex review and approval.

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